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Beschreibung
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Details
| Verlag | Springer Berlin |
| Ersterscheinung | 17. Juni 2013 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 2526 Gramm |
| Format | Softcover |
| ISBN-13 | 9783642380907 |
| Auflage | 2013 |
| Seiten | 148 |
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