The Effects of Legislation on Electoral Opinion Polls in Kenya

This book is about the effects of Legislation or law on the publication of electoral opinion polls during electioneering process. It is contextualized within a period in Kenya (2012 - 2013) when a law was enacted by the parliament of Kenya and assented by the president to regulate publication of electoral opinion poll results.It's thematic areas are first to address factors that influence electoral opinion polling in Kenya; to find out the factors influencing people's voting patterns in Kenya; to determine the extent to which legislation influences voter's access to credible, reliable and representative polls and finally to investigate the role of communication in creating awareness about electoral opinion polls. The findings in this book are vital to electorate in Kenya and other young democracies who use opinion polls as tools for communication if and only if the publications of electoral opinion poll results have adequate information which can help them make right decisions. Thus, this book is a fountain of knowledge that provides a case study on electoral opinion polls in the field of communication (political Communication).