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Beschreibung
This book investigates the effectiveness of ¿green¿ commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change ¿ information that is vital to ¿green¿ campaigns promoting sustainability and environmental protection.
A Survey of Students' Attitudes and Opinions
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 07. Mai 2012 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 227 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659114830 |
| Seiten | 140 |
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