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The Effect of Customer Relationship Marketing on Customer Retention

The Effect of Customer Relationship Marketing on Customer Retention

von Asmamaw Dessie
Softcover - 9786202011846
35,90 €
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Beschreibung

Relationship marketing is a core strategy used by firms to establish, maintain and enhance profitable relationships with clients, while ensuring benefits for both the firm and its clients. In the increasingly competitive global financial world, relationship marketing has been advocated as an excellent way for banks to establish a unique long-term relationship with their customers and retain customers especially for service industry.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 07. August 2017
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 143 Gramm
Format Softcover
ISBN-13 9786202011846
Seiten 84

Schlagwörter

Finanz- und Rechnungswesen