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The Development of an Instrument to Measure Intrapreneurship

The Development of an Instrument to Measure Intrapreneurship

von Marguerite Hill Steppe
Softcover - 9783659851155
59,90 €
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Beschreibung

In 1985 Pinchot coined the term ¿intrapreneurship¿, short for intra-corporate entrepreneurship, which describes the practice of entrepreneurship within organisations. Intrapreneurship is increasingly becoming a term used in the business world to describe organisations that are willing to pursue opportunities, initiate actions, and emphasise new, innovative products or services. Due to the dynamic nature of modern organisations, it is imperative that organisations and their managers remain receptive to new ideas, approaches and attitudes. It is therefore the belief that rapid and cost-effective innovation is the primary source of lasting competitive advantage in the twenty-first century, leaving organisations no alternative but to become intrapreneurial or cease to exist. This book focuses on this need and examines ways in which Intrapreneurship can be measured in organisations in order to provide a benchmark for further organisational development.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 26. Februar 2016
Maße 22 cm x 15 cm x 1.8 cm
Gewicht 435 Gramm
Format Softcover
ISBN-13 9783659851155
Seiten 280

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