The Cultural Identity of Entrepreneurship

It is time now to devote an entire book on how culture shapes entrepreneurial activities in collectivist societies. This book is the author's sole reflections on the impact of collectivism on entrepreneurship. The general aim of the author is to show that the entrepreneurial activity in collectivist cultures has its own cultural identity. This book shows the role which collectivism and individualism can play in dismantling people's attitudes over entrepreneurial activities. As this book encourages researchers to take entrepreneurship in its plural cultural sense, it also introduces for the first time preliminary reflections on the cultural identity of entrepreneurship in collectivist societies. This book fits into a new emerging field of research - that of culture and entrepreneurship. The author attempts to present three major points catering for the definition of entrepreneurship from the cultural perspective of collectivism, the implication of the cultural identity of entrepreneurship in collectivist cultures, and the manifestation of the cultural impact on transgenerational entrepreneurship.