The Challenges of Art Management

Art is developed in parallel with the history of mankind. But in this era it has reached a broad and developed form. Modern artistic phenomenon represents one of the characteristic aspects of this era, which is characterized by globalization and technological development. Art is also a source, a conductor, a bridge of communication between human beings in particular and the society as a whole. Artwork is a result of a close cooperation between the object, the work to be created and creative subject, which means the artist himself. The role that plays an artist in society is largely dependent on the personality of the artist. Art is a pure indicator of social development. The artist aims not only to earn income from his artistic products, but its purpose is broader, he needs to favor art that he makes, to dominate the market and to be famous. Society is made up of a great diversity of people who have different artistic preferences.