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The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

von Rahima Schwenkbeck
Hardcover - 9783030883539
139,09 €
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Beschreibung

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s—Soul City, Stelle and Twin Oaks—with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading—often underpinned by concerns over racism, sexism, the environment, and capitalism—and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism. 


Details

Verlag Springer International Publishing
Ersterscheinung 14. November 2021
Maße 21 cm x 14.8 cm
Gewicht 568 Gramm
Format Hardcover
ISBN-13 9783030883539
Seiten 337

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