Territorial marketing in the Drâa-Tafilalet region, Morocco

Economic, social and environmental changes are leading to a search for a new vision of development, in which the territory is the common thread. In an attempt to define what a territory could be, geographers (from the 1980s onwards) have called on interdisciplinarity, in particular economics and sociology, to understand and define what a territory is. Territory refers to "an entire socialised space appropriated by actors. We call spatial actors all those who intervene in a territory, practice it and have a representation of it: local actors, institutions, etc.". (Pascal Baud, 2013). Consequently, the territory must be seen as a plural, diverse and contradictory reality. In this context, can we define the territory of the Drâa-Tafilalet region in the same way? How can we get the spatial players involved in local development strategies to cooperate?