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Ten Principles Behind Great Customer Experiences, The

Ten Principles Behind Great Customer Experiences, The

von Matt Watkinson
Softcover - 9780273775089
26,99 €
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Beschreibung

Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business , the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

Details

Verlag Pearson Education Limited
Ersterscheinung 06. Dezember 2012
Maße 23.4 cm x 15.2 cm x 1 cm
Gewicht 380 Gramm
Format Softcover
ISBN-13 9780273775089
Auflage 1. Auflage
Seiten 240