Telenovela Engagement and its effect on students academic and social lifes

Bachelor Thesis from the year 2020 in the subject Communications - Movies and Television, grade: 72.00, Kwame Nkrumah University of Science and Technology (Humanities), course: Sociology, language: English, abstract: The study investigated the effect of telenovela engagement on student¿s social and academic lives. Specifically, the study investigate the relationship between telenovelas watching and social life, examine the effect of watching telenovelas on students¿ academic performance and analyzing the motives behind students watching soap operas.

The study was conducted considering the effect of these major points social lives includes namely, dressing, sexual behaviors, love, interaction, in academic lives, we have, concentration, time mismanagement, discussing in class and the motives which involves relaxation, releasing of stress, entertainment on students¿ lives. The data for this study was obtained by administering questionnaire to day students in some selected secondary schools.

Around the Globe, telenovelas have been accused of negative influence on audience .They have been accused of striving for sensation by seasoning their contents with sex, nudity promiscuity, bad language, promoting exhibitionism and of contributing to new lifestyle standards that prioritize publicity, glamour, competition and individualism, with this, several Scholars and the general public have debated on the influence of television on society since the medium was invented. Television role on peoples' lives have been described as all powerful, as an important cultural and social force. The mass media is felt to have enormous influence on the beliefs ideas and bias of young people. Svenkemd and Suruchi argues that viewing a particular program perceived as being highly realistic could produce a noticeable influence on social reality, independent of the viewer's behaviors over a large period. Television programs are said to capitalize on young people's creativity, passion and idealism, offering their valuable perspective on some of the most critical issues of our times.