Target Costing System: an Indian Automotive Industry Scenario

The general topic of this research can be described as the study of the implementation of TCS in designing high quality and low cost new products in adequate Time To Market in automotive industry in India. The current research was an attempt to find out the number of Non-Target Costing System user companies (TCS) and Target Costing System user companies (Non-TCS), the reasons for implementation and Non-implementation of TCS, advantages and disadvantages of TCS and also impact of TCS on cost, quality and TTM during NPD through primary data. The study also covered 10 years annual reports of 14 selected automotive manufacturers divided on two groups namely Non-TCS user and TCS user companies and compared their financial performance via 47 selected financial ratios. The research concluded that, implementation of TCS in Indian automotive industry ensures survive and success of the automotive manufacturers in a highly competitive market and allows them to produce new products with higher quality at a cost which is affordable for customers. The successful development of the automotive industry in India helps to increases the GDP of the country and promotes faster economic development.