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Beschreibung
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 09. Dezember 2014 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 394 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349495580 |
| Auflage | 1st ed. 2014 |
| Seiten | 238 |
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