SWOT Analysis of M.Phil Education of AIOU

The study was aimed at evaluation of M. Phil Education programme of Allama Iqbal Open University (AIOU) through SWOT analysis. It was a descriptive research and was based on various perceptions about the programme. Objectives of study were to assess the strengths of M. Phil Education Programme, to point out the weaknesses of the programme, to identify the opportunity of M. Phil Education program and to analyze the internal & external factors of the programme. It was observed that majority of the students reported that they joined M.Phil Education to enhance their professional qualification and M. Phil Education courses were relevant to their requirements. Media propagations and extensive campaigns may be launched to disseminate the usefulness of the programs, introductory sessions may be arranged before starting the course works in which orientation is provided about writing research papers and assignments.