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Sustainable Product Development or Marketing Hype?

Sustainable Product Development or Marketing Hype?

von Gísli Thorsteinsson und Tom Page
Softcover - 9783843366373
49,00 €
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Beschreibung

This study explores consumer's attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. ¿The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important' (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.

A Case study

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 20. Oktober 2010
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 143 Gramm
Format Softcover
ISBN-13 9783843366373
Seiten 84