Sustainable Development and Service organizations of Rajasthan, India

Sustainable development is the need of the hour. It aims to fulfill the fundamental needs of humanity with minimum resource input and ensuring the sustainability of these resources for future generations. Today, the business of business is no longer business. It is clearly understood that the business organizations cannot ignore the needs of the society and therefore it is expected that along with making profits they also help the people to live better . Corporate social responsibility is no longer philanthropy. At several occasions, CSR is considered same as the environment protection measures. However, the scope of CSR is much broader. The present study throws light on the role of the service organizations in paving the way for sustainable development by following corporate social responsibility and environment management practices.The study area is at the peak of economic growth and there are enormous opportunities in the areas of tourism, education,medical,etc. Therefore it is imperative to explore the CSR and environment management practices to assess the role of service organizations towards sustainable development.