Sustainable Brand with Transformations + UNSDGs

Under the United Nations Sustainable Development Goal # 8, our communities need to promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all. In this timely book, Dr. Shirley Mo Ching Yeung provides inspiration for how an entrepreneur or group of entrepreneurs can contribute to this goal by embracing a sustainability mindset and learning new skills. Dr. Yeung explains how a sustainability mindset involves ways of living our lives and thinking about our world that are based on a full appreciation of the physical and social ecology around us, and of the higher self and core values within us. Through a case study of Memorigin, Hong Kong based designers of tourbillion watches, author provides vivid illustrations of the key elements of SBRS. Dr. Yeung has already written a dozen books. As ever, in this latest offering, she writes with passion, authority, and appreciation for healthy lifestyles. Robin Stanley, Adjunct Pro. and Part-time Coordinator of the MSc Programme, Lingnan University, Hong Kong.