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Supply Chain Management in Multichannel and Omnichannel Retailing

Supply Chain Management in Multichannel and Omnichannel Retailing

von Lisa Villing
Taschenbuch - 9783668432451
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Beschreibung

Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.

Details

Verlag GRIN Publishing
Ersterscheinung April 2017
Maße 216 mm x 151 mm x 7 mm
Gewicht 69 Gramm
Format Taschenbuch
ISBN-13 9783668432451
Auflage 1. Auflage
Seiten 28

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