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Beschreibung
The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.
Details
| Verlag | Diplomica Verlag |
| Ersterscheinung | 21. Juni 2018 |
| Maße | 22 cm x 15.5 cm x 0.7 cm |
| Gewicht | 173 Gramm |
| Format | Softcover |
| ISBN-13 | 9783961466290 |
| Seiten | 100 |
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