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Study of Audio Branding strategies as a communicative value

Study of Audio Branding strategies as a communicative value

von Luis Javier Jaramillo Barahona
Softcover - 9786203998559
61,90 €
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Beschreibung

The sound identity of a brand is reflected from the proper use of sound. Audio Branding refers to the technique that transmits sounds for commercial or communicational purposes. Companies known worldwide have used this marketing strategy to make their products recognizable, but in Ecuador the techniques of sound are not used to recognize your product. The sound is an important piece for the human being, even more evident since everything is heading to the digital era. By making use of music, you can get a better reminder of what you hear and see around you. Including the right music or sound design to a brand can create a sense of familiarity, comfort and concrete recall.

in Ecuadorian beverage brands

Details

Verlag Our Knowledge Publishing
Ersterscheinung 09. August 2021
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 167 Gramm
Format Softcover
ISBN-13 9786203998559
Seiten 100

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