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Beschreibung
Marketing Communication Tools have been known to be used for various purposes in the corporate world. Public Universities in Kenya have not been left behind in the utilisation of these powerful tools. This book will show how some of the marketing communication tools have been engaged to influence student enrolment in these universities in Kenya. The results herein are based on a research conducted in six of the major public universities in Kenya.
Influence of Marketing Communication Tools
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 30. Januar 2020 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 227 Gramm |
| Format | Softcover |
| ISBN-13 | 9786200550491 |
| Seiten | 140 |
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