Strengthening the Employer Branding

Document from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Bergisch Gladbach, language: English, abstract: The main objective of this academic elaboration is the identification and evaluation of the most important elements influencing the reputation of an employer and to provide concrete measures to strengthen employer branding. To manage the underlying complexity, the method of networked thinking will be applied. This method aims at reducing the complexity of the topic and at providing a consistent picture of the reality.

Following the introduction, relevant elements for employer branding shall be identified and categorized. Next, the relations and interdependencies between these elements are analyzed and illustrated by the influence matrix, graph of effects and network model. Finally, recommendations for measures to strengthen employer branding will be derived based on the results of previous analysis.