Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Hardcover - 9783319495408
181,89 €
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Taschenbuch - 9783319841847
181,89 €

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Weitere Formate

Taschenbuch - 9783319841847
181,89 €

Beschreibung

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Details

Verlag Springer International Publishing
Ersterscheinung März 2017
Maße 241 mm x 161 mm x 32 mm
Gewicht 830 Gramm
Format Hardcover
ISBN-13 9783319495408
Auflage 3rd ed. 2017
Seiten 452

Schlagwörter