Strategic marketing plan to increase sales

This project proposes the development of a strategic marketing plan to increase sales in the company Muebles El Bosque S.A. in the north of the city of Guayaquil, which allows the company to implement a marketing plan in order to improve the positioning and sales of the company. As well as to increase the loyalty of current and potential customers of the organization. The methodological design chosen was a descriptive bibliographic research, supported by the inductive-deductive method, based on the formulation of the problem: How does a strategic marketing plan affect the increase of sales in the company Muebles El Bosque S.A. The data collection was done by interviewing a specialist who in this case is the Project Manager of the company Muebles El Bosque S.A., an observation guide applied to analyze 46 clients of the company and in the same way, the application of a qualitative and quantitative survey to 345 clients of the company. As a result of the research, it was verified that the company is aware that it is essential to implement a marketing plan.