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Beschreibung
STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples from well-known companies and personalities to illustrate the various strategies used by today's businesses¿and how they implement those strategies. Students will learn how to conduct case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at a strategic level to be successful.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 10. November 2022 |
| Maße | 22 cm x 15 cm x 0.8 cm |
| Gewicht | 209 Gramm |
| Format | Softcover |
| ISBN-13 | 9786205511749 |
| Seiten | 128 |
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