Strategic Management practices at "Almarai Company Ltd."

Academic Paper from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 84 UK, , course: MASTER IN THE INTERNATIONAL BUSINESS ADMINISTRATION (IMBA), language: English, abstract: The strategic management adjustments and procedures used by Almarai Company have been studied and analyzed in this study. It has started with providing a clear picture of the company that involves its product portfolio, vision, mission, values, geographical operations, regions served, number of employees, and strategic objectives. Besides, it assessed Almarai¿s competitive position compared to its competitors by using the resource-based view theory and evaluating its strategic drivers. Moreover, it evaluated the organizational design of the company and its current stage of the organizational lifecycle, in addition to discussing their impact on external competitors and the performance effectiveness of the company as well. Additionally, it analyzed the effects of external environmental factors by using PESTLE analysis factors. Then, it evaluated the impact of political and economic factors on Almarai¿s business profitability and how the company responded to them.

Furthermore, SWOT analysis was used to measure the situation of the company, help design a strategy for the company, and enhance its competitiveness. According to the results, the study suggested and designed a cost reduction strategy by using the SWOT analysis as well. Thus, it provided a purposeful cost reduction strategy plan with a discussion of its critical factors of success, including how to manage stakeholder engagement in the implementation plan process and how to address the expected organizational change issues and challenges successfully.