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Beschreibung
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Theory to Practice
Details
| Verlag | SAGE Publications Ltd |
| Ersterscheinung | 25. Dezember 2023 |
| Maße | 24.2 cm x 17 cm x 1.8 cm |
| Gewicht | 546 Gramm |
| Format | Softcover |
| ISBN-13 | 9781529773699 |
| Auflage | 3. Auflage |
| Seiten | 282 |
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