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Beschreibung
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
From Theory to Empirical Research
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 21. August 2009 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 293 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349311651 |
| Auflage | 1st ed. 2009 |
| Seiten | 210 |
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