Story As A Leadership Influence Tool To Lead Millennials

As the Millennial generation takes its place in organizations, leaders face the quandary of how to lead this unique generation. Contemporary literature suggests that story is a leadership tool used across generations and promotes it as an effective leadership tool. The Millennial generation desires a more open communication process and is inclined to seek direction from leaders in a more informal manner. Exploring the perception of Millennials about the use of story was the basis of this inquiry. The findings revealed that the difference between Millennial and non-Millennial perceptions of story as a leadership tool was not statistically significant. Therefore, the results of this study also support the use of story as a leadership tool to lead millennials.