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Store Atmospherics And Consumer Purchase Intentions

Store Atmospherics And Consumer Purchase Intentions

von Amena Sibghatullah
Softcover - 9783659590900
39,90 €
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Beschreibung

This manuscript emphasize the information how consumer perception regarding purchase can be made. on the other hand , this manuscript helps while shopping which factors of the store let him to approach to do the shopping or either it makes him to avoid that store.This can explicitly help retailers in designing their strategies how to make their store differentiate from the other retail outlets. It is also helpful in making marketing decisions

In Retail Setting: A Study Of Two Retail Outlets

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 06. Januar 2015
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 102 Gramm
Format Softcover
ISBN-13 9783659590900
Seiten 56