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Beschreibung
Marketing tactics are directly and directly harming the cultures. This study will help to educate marketers about negative and positive effects of stealth marketing on their target customers and at the same time it will also help society to stay alert about these undercover marketing strategies which are performing parasitic role in their culture and developmental indicators.This study and research was designed to investigate the impact of stealth marketing and culture on sustainable development in developed and less developed countries.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 04. August 2020 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 149 Gramm |
| Format | Softcover |
| ISBN-13 | 9786202683784 |
| Seiten | 88 |
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