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Beschreibung
The parameters of e-commerce are constantly evolving, necessitating the need for continuous research. Also, despite existing remarkable theories on entrepreneurship, prerequisites for business start-ups in a developing economy may differ from other large-scaled and worldwide markets. This is the reason why the research conducted in a confined economy such is Greece. A comprehensive survey through questionnaires to e-customers and interviews to e-entrepreneurs in Greece has clarified these prerequisites for e-commerce business, leading to various interesting results that can be used by today¿s business society.
Details
| Verlag | LAP Lambert Academic Publishing |
| Ersterscheinung | 01. März 2017 |
| Maße | 22 cm x 15 cm x 0.8 cm |
| Gewicht | 179 Gramm |
| Format | Softcover |
| ISBN-13 | 9783330043633 |
| Seiten | 108 |
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