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Hardcover - 9783319945460
74,89 €
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Beschreibung
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.
A Practical Guide to Starting and Running a New Business
A Practical Guide to Starting and Running a New Business
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 28. Dezember 2018 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 254 Gramm |
| Format | Softcover |
| ISBN-13 | 9783030068714 |
| Auflage | Second Edition 2019 |
| Seiten | 146 |
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