Spending Behavior : Models, Methods and Empirical Insights

This book provides an insight on how individuals choose to spend their hard earned money across different categories. India has changed dramatically over few decades and this expanse, growth and diversity of this nation has made predicting the pattern of this upsurge even more challenging than ever. More importantly the new cohort of consumers is gradually acquiring the taste of the new age India; India with Diversified avenues and Socio ¿ Economical freedom. Due to this, India is now one of the most promising markets for global companies. Indian consumers have gone beyond the basic ¿Roti -Kapda ¿Makan¿ to ¿Eating better ¿ Dressing better- Living better ¿. This trend is not limited to Metro cities or urban spaces, tier II and tier III city consumers are also aspiring to spend more towards better standard of living. This book discusses at length the categories across which individuals and the factors affecting those choices.