Social Research Methods

This book deals with the variety of research methods used in social sciences. This book provides readers with an understanding of the concepts and techniques of both qualitative and quantitative research. It uses simple examples to demystify complex theories and methods. The book is ideal for those readers with minimal knowledge of re-search as well as for those readers with intermediate knowledge who need a quick refresher regarding particular aspects of research methods. For those readers with an advanced knowledge of research design and methodology, this book can be used as a concise summary of basic research techniques and principles. This book is also designed to introduce doctoral and post graduate students to the process of scientific research in the social sciences.