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Social Networking, Consumer Behavior and Marketing Home Business

Social Networking, Consumer Behavior and Marketing Home Business

von Ali Khatibi, Jacquline Tham und S. M. Ferdous Azam
Softcover - 9786203583472
54,90 €
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Beschreibung

This book looks at how people use social media to advertise their home businesses. The aim is to use social networking as a marketing tool to assist home entrepreneurs. The research is being carried out in the Klang Valley, which includes Kuala Lumpur, Selangor, Negeri Sembilan, and Melaka. Many home companies do not know that their marketing is not professional or ethical, according to the report. The government can assist this home company by providing appropriate business courses and ensuring compliance with the legislation.

Evidences from Klang Valley in Malaysia

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 05. April 2021
Maße 22 cm x 15 cm x 0.7 cm
Gewicht 161 Gramm
Format Softcover
ISBN-13 9786203583472
Seiten 96