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Beschreibung
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 23. August 2016 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 1124 Gramm |
| Format | Softcover |
| ISBN-13 | 9783319452333 |
| Auflage | 1st ed. 2016 |
| Seiten | 730 |
Schlagwörter
Computer Communication Networks, Computer-Anwendungen in den Sozial- und Verhaltenswissenschaften, Computers and Society, Digital- und Informationstechnologien: soziale und ethische Aspekte, e-Commerce and e-Business, E-Commerce: geschäftliche Aspekte, IT Operations, Netzwerk-Hardware, Wirtschaftsmathematik und -informatik - IT-Management
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