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Beschreibung
Social media technologies have transformed the way the world communicates. With over 3 billion people worldwide with access to the internet, and 2 billion on social media, businesses are under pressure from the digital revolution to change the way they market and communicate their brands. What was originally created as an entertainment tool has revolutionized the communications and marketing field. This paper examines the impact and role social media has on businesses.
From Entertainment to Essential
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 11. November 2016 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 143 Gramm |
| Format | Softcover |
| ISBN-13 | 9783330007062 |
| Seiten | 84 |
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