SOCIAL MARKETING STRATEGY FOR NUTRITION COMMUNICATION

Nutrition education has gone through its own development process and a dramatic change has occurred in the definition as well as in the process of nutrition education. Nutrition education/Communication has been heavily influenced in recent years by theories and models of health behaviour change. There has been a move away from medical models of educating to the use of a range of strong communication channels and the use of integrated approaches by involving the community and advocating marketing principles for nutrition communication. Such an innovative approach is Social Marketing, an efficient communication strategy. Social marketing, as a concept, has currently influenced nutrition education /communication work to a very great extent. It has been utilized in good number of successful programmes worldwide aimed at improving health and nutritional status of communities. This book,therefore provided theoretical frameworks and Social marketing action plan, especially useful to nutrition and health professionals, Public health workers,NGO''s, Research scholars and policy makers working with nutrition communication strategies.