SME's Perceivance Of CSR On Organizational Identification

CSR has become a prominent area of study in organizational research and has assumed importance as organizations engage in socially responsible initiatives beyond those required by law. These initiatives may lead to positive social change, positive personal social action, as well as an improvement in the quality life of stakeholders. Though CSR is termed as a win-win wonderland in the corporate scenario, it faces several issues in focusing on the employee perceivance of understanding better and delivering the best of it. This book assesses the influence of employees¿ perceptions of attitudes towards CSR on Organizational Identification in SMEs in India. The implication of CSR theoretical perspectives is well explained. The purpose of the book is of twofold; First, to study the CSR dimensional activities undertaken by SME¿s and Second to examine the relationship between Employees¿ perceptions of CSR and Organizational Identification. Moreover, the potential Moderating role of Organizational Values in CSR with the Mediation of Perceived Internal CSR, Perceived External CSR, Perceived External Prestige and Perceived Organizational Support is tested in the aforementioned relationship.