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SMEs Operation Strategies Towards Global Competitiveness

SMEs Operation Strategies Towards Global Competitiveness

von Arash Najmaei, Mehdi Mohammadi Poorangi und Nezal Aghajari
Softcover - 9783847330912
59,00 €
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Beschreibung

SMEs play a crucial role in economic prosperity and industrial development of any country. However, this kind of enterprises has limited resources as well as operational capabilities therefore, SMEs face a great number of challenges and threats from other organizational domestically as well as internationally. In this sense understanding of operational strategies for the perspective of SMEs executives make a real sense because this investigation shows how different operational strategies are formulated and executed and enable other researchers and also practitioners to comprehend this filed more effectively.

Malaysian SMEs Perspectives

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 16. Januar 2012
Maße 22 cm x 15 cm x 0.9 cm
Gewicht 227 Gramm
Format Softcover
ISBN-13 9783847330912
Seiten 140