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Beschreibung
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.
International Business and Market Strategies
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 24. November 2016 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 313 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781137575708 |
| Seiten | 138 |