SHOPPING CENTERS IN IZMIR TURKEY

With the spread of globalization, shopping centers are becoming a part of the urban lifestyle in many countries, including Turkey. This book demonstrates that Turkish people using shopping centers as a private public space (community space) rather than simply a shopping space. To explore their implications for different centre characteristics and activities, user characteristics, such as gender, age, and occupation, were investigated via survey and interviews. A field survey was carried out in EGE Park Mavisehir shopping centre and Park Bornova (EGS Park Bornova ) shopping center in Izmir, the third largest city in Turkey. The results of statistical analysis of the data show that shopping centers corporate community space functions in, and attracts their users especially teenagers for its physical attractiveness, entertainment and leisure facilities and social interaction more than the shopping activities. This book is aimed at serving as a guide to reschedule the characteristics of shopping centers. It is especially advised to professionals in landscape planning, architecture, and marketing fields.