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Sharing Strategic Information among MSEs in Minas Gerais

Sharing Strategic Information among MSEs in Minas Gerais

von Brenner Lopes und Luander Falcão
Softcover - 9786206132219
39,90 €
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Beschreibung

The adequate management and use of information enables the creation of a competitive differential for organisations in their respective markets. Managing it strategically will therefore provide organisations with the creation of competitive advantages. In addition, information is able to add value to products and services offered to the market, supporting a strategic and marketing positioning of the company (LOPES, 2010). The study presented in this work is based on field research conducted with 562 entrepreneurs of small-sized companies in Minas Gerais, from the sectors of Commerce, Civil Construction, Industry and Services, aiming to identify their willingness to share strategic information. The "Factor Analysis" technique was employed in the process of analysing the collected data so as to understand to which macro and micro environment dimensions entrepreneurs presented greater or lesser consent/disposition to share information.

The use of information as a basis for competitiveness

Details

Verlag Our Knowledge Publishing
Ersterscheinung 26. Juni 2023
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 96 Gramm
Format Softcover
ISBN-13 9786206132219
Seiten 52