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Setting up a marketing department

Setting up a marketing department

von Mahmoud El Louiyne und Younes Tanani
Softcover - 9786205946169
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Beschreibung

The emergence of a new economic situation has pushed management to implement new strategies and, at the same time, new management tools. This dissertation aims to expose the methods of performance management but does not aim to treat the theme of performance in a global way for all categories of organizations. We have deliberately limited ourselves to the framework of a target organization. This case is interesting because a number of large groups have adopted this approach to manage their information systems.

theoretical and practical

Details

Verlag Our Knowledge Publishing
Ersterscheinung 27. April 2023
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 161 Gramm
Format Softcover
ISBN-13 9786205946169
Seiten 96