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Beschreibung
The updated and fully revised three-volume work, designed as an introductory textbook and reference guide on the fundamentals of media management, provides students and practitioners with a comprehensive, business-oriented overview of the industry-specific operations of media companies.
Details
| Verlag | De Gruyter Oldenbourg |
| Ersterscheinung | 14. August 2025 |
| Maße | 24 cm x 17 cm |
| Gewicht | 3014 Gramm |
| Format | Mehrteiliges Produkt |
| ISBN-13 | 9783111562155 |
| Seiten | 900 |
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