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Services Marketing: A Practical Approach

Services Marketing: A Practical Approach

von Biplab Datta
Softcover - 9783846508251
68,00 €
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Beschreibung

This book helps students to learn the fundamentals of services marketing from a practical point of view. The book is written in simple language so that any reader can easily understand the concepts covered in the book. The book focuses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. This book will help readers to understand services marketing from various perspectives and will also be useful if a reader wishes to establish a new service business.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 11. Dezember 2012
Maße 22 cm x 15 cm x 1.2 cm
Gewicht 280 Gramm
Format Softcover
ISBN-13 9783846508251
Seiten 176