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Beschreibung
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Positioning Services for Value Advantage
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 27. August 2016 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 265 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349282494 |
| Seiten | 172 |
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