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Beschreibung
A Research on the Sentiment Analysis on E-commerce Fraud and Its Impact on E-Commerce Users in Kenya. Due to the Exponential Growth of E-commerce in Kenya as a result of Faster internet and cheaper Computing devices; There is concern about the growth of E-commerce Fraud. The research carried out an analysis of E-commerce Fraud and how consumers feel about E-commerce space in the Country. The research was able to gain an insight in the techniques employed by e-commerce fraudsters after carrying out a survey on users' experiences. A tool was implemented to gauge the feeling of users towards e-commerce so as to guide decision making by relevant authorities.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 24. März 2022 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 191 Gramm |
| Format | Softcover |
| ISBN-13 | 9786139460250 |
| Seiten | 116 |
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