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Beschreibung
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 21. Mai 2009 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 298 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349366491 |
| Auflage | 1st ed. 2009 |
| Seiten | 183 |
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